Foreign Experience in Enhancing Commercial Bank Competitiveness in the Modern Context

V. Yu. Shapoval, O. A. Gnatenko


This paper considers the concept of bank competitiveness and its importance in modern business conditions. The paper also analyzes the approaches to competitiveness management. Bank competitiveness is a general indicator of the financial stability and solvency of a banking institution and its ability to achieve a leading position in a highly competitive environment. The paper analyzes the foreign experience of commercial banks in terms of improving competitiveness. The purpose of the study is to systematize the approaches to defining the concept of commercial bank competitiveness and its management as well as to identify measures to improve competitiveness used by foreign banks in the modern context.

Key words: commercial bank, bank product, bank competitiveness, bank competitiveness management.

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