Stakeholder Collaboration Model in Building Jakarta's Reputation as a Smart Tourism City Destination
DOI:
https://doi.org/10.59573/emsj.8(5).2024.3Keywords:
tourism stakeholders, smart tourism city, SNA model analysisAbstract
This study aims to identify, analyze, and build a stakeholder collaboration model in tourism studies to achieve Jakarta's reputation as a Smart Tourism City. The concept of collaboration is based on Freeman’s Stakeholder theory, by identifying important contributions from each stakeholder group, administration, business, science, and residents - to smart city tourism innovation. This study underlines the need for broader entity inclusion in creating Jakarta's reputation to form a smart tourism city development model. This study underlies the important role played by various stakeholders in driving innovation and tourism development in Jakarta. The basic method used in this study is a qualitative descriptive method. The location of this study purposively took a case study in the Jakarta area with a focus on the Jakarta Tourism Office. The data sources in this study were obtained through interviews with informants representing academics, government, business actors, media, tourists, the community, financial parties, tourism-aware communities, tourism organizations, and special interest group in tourism. Researchers collected data using interview techniques, recording, and documentation. The data analysis technique in this study uses Nvivo and the social network analysis (SNA) model. The results of the study describe the collaboration model of Jakarta tourism stakeholders confirming the paradigm of broader entity inclusion in building Jakarta's reputation as a smart tourism city, the results of the study explain the synergistic collaboration of the smart city and smart tourism concepts where the element of technology is dominant for tourism services, and smart marketing public relations value is a trigger for the sustainability of smart tourism cities.
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