An In-Depth Analysis of Factors Influencing Female Youth Travelers to Share Travel Experiences on Social Media
DOI:
https://doi.org/10.59573/emsj.8(6).2024.3Keywords:
social media, youth traveler, sharing travel experience, female, tourism, determinantAbstract
Technology has changed the way people travel holistically, from plans to sharing an experience on platform digital such as social media. Travel experience shared on social media is considered more reliable than information from tourism organizations or the private sector. About 79.5 percent of social media users in Indonesia aged above 18 years old, in line with youth travelers’ domination in global tourism recently. This study investigates the factors influencing female youth travelers to share their travel experiences on social media platforms like WhatsApp, Instagram, Facebook, and TikTok. The informants selected by incidental sampling technique focus on female domestic tourists. Using a quantitative approach and exploratory factor analysis (EFA), five key determinants were identified: perceived enjoyment, community engagement, personal fulfillment, self-presentation, and altruism. These factors significantly impact the decision of youth female travelers to share their travel experiences on social media. The findings contribute to understanding the role of social media in shaping travel behaviors and experiences, and also gives a foundation for marketers in the tourism industry to design appropriate marketing strategies.
References
Azmi, R. A. N. (2019). Pengaruh Media Sosial Instagram Terhadap Keputusan Berkunjung Wisatawan Milenial Di Kawasan Wisata Alam Pinus Pengger, Dlingo, Kabupaten Bantul.
Bolton, R. N., Gruber, T., Parasuraman, A., Hoefnagels, A., Migchels, N., Kabadayi, S., Loureiro, Y. K., & Solnet, D. (2013). Understanding Gen Y and Their Use of Social Media: A Review and Research Agenda. Journal of Service Management, 24(3), 245–267.
Dewayani, E. K. U., Nahar, F. H., & Nugroho, T. (2023). Unveiling the Social Media Revolution in Tourism. Advances in Tourism Studies, 1(2), 58–64. https://doi.org/10.47492/ats.v1i2.15
Fangxuan, S. L. (2020). Understanding Chinese tourists’ motivations of sharing travel photos in WeChat. Tourism Management Perspectives, 33. https://doi.org/10.1016/j.tmp.2019.100584
Gan, C., & Li, H. (2018). Understanding the effects of gratifications on the continuance intention to use WeChat in China: A perspective on uses and gratifications. Computers in Human Behavior, 78, 306–315. https://doi.org/10.1016/j.chb.2017.10.003
Global. (2023, May 1). Perbedaan Analisis Faktor Eksploratori dan Konfirmatori dengan SPSS. Globalstats Academic: Statistic Consultant for Academic Research.
Hakim, M. F., Suardana, I. W., & Suwena, I. K. (2019). Motivasi Wisatawan Berbagi Pengalaman Wisata Melalui Instagram (Studi Kasus Pada Pantai Padang-Padang, Badung). Jurnal IPTA, 7(2), 2338–8633.
Handayani, F., & Adelvia, K. (2020). Instagram Tourism: Menciptakan Hype Pada Destinasi Wisata (Studi Pada Akun @Indoflashlight). Jurnal Studi Komunikasi Dan Media, 24(2), 105. https://doi.org/10.31445/jskm.2020.2856
Jazz Mosafir. (2023, April 10). How Technology is Revolutionizing the Travel Industry: What You Need to Know. Linkedin.
Juniawan, I. M. (2024). Urban Leisure And Recreation of The Igeneration in Denpasar, Bali. Majority Science Journal (MSJ, 2(2). https://doi.org/10.61942/msj.v2i2.122
Kang, J., & Wei, L. (2020). Let me be at my funniest: Instagram users’ motivations for using Finsta (a.k.a., fake Instagram). The Social Science Journal, 57(1), 58–71. https://doi.org/10.1016/j.soscij.2018.12.005
Kang, M., & Schuett, M. A. (2013). Determinants of Sharing Travel Experiences in Social Media. Journal of Travel and Tourism Marketing, 30(1–2), 93–107. https://doi.org/10.1080/10548408.2013.751237
Kim, J., & Lee, J.-E. R. (2011). The Facebook Paths to Happiness: Effects of the Number of Facebook Friends and Self-Presentation on Subjective Well-Being. Cyberpsychology, Behavior, and Social Networking, 14(6), 359–364. https://doi.org/10.1089/cyber.2010.0374
Meisani, W. (2017). Analisis Keputusan Rekreasi Youth Traveller Di Kota Bandung.
Munar, A. M., & Jacobsen, J. Kr. S. (2014). Motivations for sharing tourism experiences through social media. Tourism Management, 43, 46–54. https://doi.org/10.1016/j.tourman.2014.01.012
Neera, & Thangbiakching. (2020). Understanding Social Validation as a Process and Lived Experience Among College Going Students in Delhi. International Journal Of Advance Research And Innovative Ideas In Education, 6(3), 1222–1229. www.ijariie.com
Oliveira, T., Araujo, B., & Tam, C. (2020). Why do people share their travel experiences on social media? Tourism Management, 78, 104041. https://doi.org/10.1016/j.tourman.2019.104041
Parhusip, N. E., & Arida, I. N. S. (2018). Wisatawan Milenial Di Bali (Karakteristik, Motivasi, Dan Makna Berwisata). Jurnal Destinasi Pariwisata, 6(2), 299–303.
Putri, D. N. (2021). Peran Generasi Millenial Dalam Pengembangan Wisata Kampung Pelangi Di Kota Semarang.
Rahayu, D. B. S., & Khusna, I. H. (2021). Instagram dan Perubahan Aktivitas Berwisata Masyarakat Banyumas. Jurnalisa, 7(1), 106–115.
Saputri, N. K., Negara, I. M. K., & Suardana, I. W. (2020). Preferensi Wisatawan Milenial Mancanegara Ke Badung, Bali. Jurnal IPTA, 8(1), 30–37. www.cnnindonesia.com
Sarwono, S. W. (2017). Theories of Social Psychology (19th ed.). Rajawali Pers.
Setiasih, N. V. F., & Kesumaningsari, N. P. A. K. (2021). Role of Self-Presentation on Psychological Well-Being: A Survey of Emerging Adulthood Instagram Users. Jurnal Ilmiah Psikologi Mind Set, 12(2), 88–96.
Staffieri, S., & Cavagnaro, E. (2018). Youth travel experience: An analysis of the relations between motivations, satisfaction and perceived change. In WIT Transactions on Ecology and the Environment (Vol. 227). WITPress. https://doi.org/10.2495/ST180101
Supriyantini, Suyadi, I., & Riyadi. (2014). Pengaruh Efficiency, Fulfillment, System Availability, dan Privacy terhadap Esatisfaction (Survei pada Nasabah PT. Danareksa Sekuritas Cabang Universitas Islam Negeri Maulana Malik Ibrahim Malang). Jurnal Administrasi Bisnis (JAB), 5(2), 1–9.
van der Heijden, H. (2003). Factors influencing the usage of websites: the case of a generic portal in The Netherlands. Information & Management, 40(6), 541–549. https://doi.org/10.1016/S0378-7206(02)00079-4
Warpindyastuti, L. D., & Sulistyawati, M. E. S. (2018). Pemanfaatan Teknologi Internet Menggunakan Media Sosial Sebagai Sarana Penyebaran Informasi dan Promosi Pada MIN 18 Jakarta. Widya Cipta, II(1).
we are social. (2023, January). Digital 2023 Indonesia. https://Indd.Adobe.Com/Embed/15280b35-8827-433f-9e5a-07f1ec8c23f2?Startpage=1&allowFullscreen=true" Width="525px" Height="371px" Frameborder="0" Allowfullscreen="">. https://wearesocial.com/id/blog/2023/01/digital-2023/
Widiana, R., & Novani, S. (2022). Factors Influencing Tourists’ Travel Experience Sharing on Social Media. Indonesian Journal of Business and Entrepreneurship. https://doi.org/10.17358/ijbe.8.1.104
Wijayanti, A. (2021). Efektivitas Instagram dalam Meningkatkan Minat Kunjungan Wisatawan di Daerah Istimewa Yogyakarta. Indonesian Journal of Tourism and Leisure, 2(1), 26–39. https://doi.org/10.36256/ijtl.v2i1.138
World Tourism Organization (UNWTO). (2016). Affiliate Members Global Report, Volume thirteen – The Power of Youth Travel.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Terms and conditions of Creative Commons Attribution 4.0 International License apply to all published manuscripts. This Journal is licensed under a Creative Commons Attribution 4.0 International License. This licence allows authors to use all articles, data sets, graphics and appendices in data mining applications, search engines, web sites, blogs and other platforms by providing appropriate reference. The journal allows the author(s) to hold the copyright without restrictions and will retain publishing rights without restrictions.
A competing interest exists when professional judgment concerning the validity of research is influenced by a secondary interest, such as financial gain. We require that our authors reveal all possible conflicts of interest in their submitted manuscripts.
The Editor reserves the right to shorten and adjust texts. Significant changes in the text will be agreed with the Authors.
ISSN 
