Gender Difference of Social Media Sites Usage and Its Effects on Academic Performance among University Students in Bangladesh
AbstractThe objectives of the study were to identify the gender differences of social media sites usage, the usage SM for academic purposes, and the effect of SM on the academic performance among the university students in Bangladesh. Simple random, purposive, frequency distribution, and Chi-square tests were employed in the study. 278 students participated in the research, where 54.32% were males and 45.68% females. More than 90% of the male and female are SM users. The result of the study revealed that male students' more frequent use and favorite SM site was Facebook, while YouTube was the favorite of the female students. Majorities of the male and females were starting to use SM in the age group of 14 to 18. Male students spent more time compared to the female students and significant at p<0.001 level. The activities of both genders are almost the same. But significant differences were found in the purpose of SM usage and viewing YouTube videos both of the two genders. Both the male and female usage SM for various academic purposes and most of them disclosed that SM sites have an adverse effect on their academic performance (AP). It would be concluded that gender differences differ the SM usage. Keywords: Social media sites, Usage, Gender differences, Academic performance, University students, Bangladesh
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