Strengths, Opportunities, Weaknesses and Threats (SWOT) in Real Estate Sector: An Insight for Practitioners in Anambra State for Effective Practice


  • Christian Osita Ifediora
  • Dumebi Jessica Efobi
  • Chiemezie Chisom Nwosu


The real estate industry globally, nationally as well locally is increasing in terms of job prospects and other opportunities; the industry is also filled with diverse professions working towards achieving ultimate goal of implementing real estate project. The sector no doubt features strengths, weaknesses, opportunities, and threats (SWOT), which entrants must get familiar with before one can fully explore and succeed. This work however identified those strengths, weaknesses, opportunities, and threats. It is imperative for new entrants and all key actors to take note of all as this will help them within the sectors for them to thrive. This work identified SWOT in the industry by ranking, evidence from the result presented suggest that the identified SWOT are actually what to expect in the sectors as the response was in affirmative. It is expected that practitioners should familiarize themselves with the findings of the study; this will help them navigate the challenges of the industry and make appreciable progress.

Keywords: Opportunities, Real Estate, Strengths, Threats, Weaknesses