Development of Consumer Loyalty Model in Tourism Travel after COVID-19
Abstract
The aim of this research is to analyze the influence of consumer loyalty, especially after COVID-19, which in its implementation experienced destruction. The results of this research reveal that consumer satisfaction, perceived value, consumer trust, emotional commitment, and consumer engagement give positive significant effect on consumer loyalty. On the other hand, brand image and quality service have no significant effect on consumer loyalty. Research data results prove that Traveloka gets consumer satisfaction, perceived value, consumer trust, emotional commitment, and good consumer engagement with the university. However, the brand image and service quality does not affect the assessment of consumers to be loyal.Terms and conditions of Creative Commons Attribution 4.0 International License apply to all published manuscripts. This Journal is licensed under a Creative Commons Attribution 4.0 International License. This licence allows authors to use all articles, data sets, graphics and appendices in data mining applications, search engines, web sites, blogs and other platforms by providing appropriate reference. The journal allows the author(s) to hold the copyright without restrictions and will retain publishing rights without restrictions.
A competing interest exists when professional judgment concerning the validity of research is influenced by a secondary interest, such as financial gain. We require that our authors reveal all possible conflicts of interest in their submitted manuscripts.
The Editor reserves the right to shorten and adjust texts. Significant changes in the text will be agreed with the Authors.