Development of Consumer Loyalty Model in Tourism Travel after COVID-19

  • Agus David Ramdansyah
  • Lutfi
  • Firli Agusetiawan Shavab
Keywords: Consumer Loyalty, Pandemic, Travel, Tourism

Abstract

The aim of this research is to analyze the influence of consumer loyalty, especially after COVID-19, which in its implementation experienced destruction. The results of this research reveal that consumer satisfaction, perceived value, consumer trust, emotional commitment, and consumer engagement give positive significant effect on consumer loyalty. On the other hand, brand image and quality service have no significant effect on consumer loyalty. Research data results prove that Traveloka gets consumer satisfaction, perceived value, consumer trust, emotional commitment, and good consumer engagement with the university. However, the brand image and service quality does not affect the assessment of consumers to be loyal.
Published
2021-11-22
Section
Articles