Micro, Small and Medium Enterprises Intention Using Equity Crowdfunding
Abstract
Limited access to capital is one of the obstacles for MSMEs. One way to overcome the funding problem is through crowdsourcing or crowdfunding. The study to determine the interest of 67 MSME actors in Indonesia in utilizing the equity crowdfunding platform used the Technology Acceptance Model (TAM). The analytical tool used is path analysis. The results of this research prove that perceived ease of use has a positive effect on perceived usefulness, perceived usefulness has a positive effect on behavior, and attitude toward using has a positive effect on behavior intention of equity crowdfunding.
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