Sustainable Development: Young Vietnamese People and Factors Affecting Green Consumerism

Authors

  • Huan Tuong Vo
  • Viet Quoc Le

Keywords:

green consumerism, purchasing behavior, young people, developing country, sustainable development

Abstract

Modernity is spreading at a rapid pace and putting the world's environmental sustainability on the verge of extinction. In Vietnam, people start to recognize that their purchase habits somewhat affect the ecosystem; as a result, people adjust their buying behavior and strive to become green consumers. Environmentally friendly products and services have recently become popular all over the world, and they help to protect and preserve the environment. This study investigates the green buying behavior of young Vietnamese people by examining five relevant factors, including environmental concerns, attitudes toward green products, subjective norms, perceived behavioral control, and purchase intention. Data (sample size of 311 respondents) was obtained from persons aged ranging between seventeen to thirty in Ho Chi Minh city, Vietnam. According to the findings, all five factors have proven to influence purchasing behavior, with the perceived importance of environmental concerns being the most influential element leading to green purchasing behavior of young people in Vietnam.

Downloads

Published

2022-08-09

Issue

Vol. 6 No. 3 (2022)

Section

Articles

License

Terms and conditions of Creative Commons Attribution 4.0 International License apply to all published manuscripts. This Journal is licensed under a Creative Commons Attribution 4.0 International License. This licence allows authors to use all articles, data sets, graphics and appendices in data mining applications, search engines, web sites, blogs and other platforms by providing appropriate reference. The journal allows the author(s) to hold the copyright without restrictions and will retain publishing rights without restrictions.

A competing interest exists when professional judgment concerning the validity of research is influenced by a secondary interest, such as financial gain. We require that our authors reveal all possible conflicts of interest in their submitted manuscripts.


The Editor reserves the right to shorten and adjust texts. Significant changes in the text will be agreed with the Authors.