Diversification as a Supporting Factor of Quality Destinations

  • Vany Octaviany
  • I Made Budiarsa
  • Syamsul Alam Paturusi
  • I Wayan Suardana
Keywords: quality destination, diversification, tourism products


This study aims to determine the quality of destinations in Bandung Regency which consists of Attractions, Accessibility, Amenities, and Ancillary Services, as well as diversification of these tourism products. This study used mixed methods (qualitative and quantitative), data collection techniques with interviews, and distributing questionnaires to 257 tourists. The results showed that the highest rating on tourism products fell on tourist attraction which has a variety of products in the form of religious tourism, adventure agrotourism, ecotourism, water and sports tourism, as well as cultural heritage tourism, arts, and education. Then the second assessment on tourism amenities which has a variety of products in the form of accommodation in the form of hotels, villas and restaurants spread across Bandung Regency. The third highest rating on ancillary service which has a variety of products in the form of financial facilities and health facilities. Final, tourism accessibility is the dimension with the lowest assessment which has product variations in the form of land transportation and air transportation. Diversification in Bandung Regency tourism products supports the creation of quality Bandung Regency tourism.