Homestay Development Model: The Effect of Community’s Attitude on Sustainable Tourism Village
Abstract
The development of homestays in the Borobudur area, Magelang, and Central Java, Indonesia has become the government's target as a huge promotion to attract tourists. The paper's purpose was to 1) describe the community's attitude (including homestay owners) when tourists stay; 2) analyze the influence on the community's attitude (including homestay owners) towards sustainable tourism villages in homestays in Borobudur Village, Magelang, and Central Java, Indonesia. The study used a quantitative approach. Respondents were 234 tourists through purposive sampling with the criteria of tourists who had stayed at homestays in the Borobudur area. The results showed a significant influence of 0.721 and a strong relationship between community attitudes and sustainable tourism villages. In the statistical descriptive analysis test, the mean was 4.752, which means that people's attitudes towards tourists who stayed at the homestay have friendly and good attitudes. There was a significant influence on the community's attitudes towards sustainable tourism villages with a value of 0.333 (33.3%).
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