Tourists Trust in Return Visits to Ubud Tourism Destinations

Authors

  • Ni Putu Ratna Sari
  • Anak Agung Putri Sri

DOI:

https://doi.org/10.59573/emsj.7(3).2023.30

Keywords:

perceived risk, tourist trust, revisit intention

Abstract

The Covid-19 pandemic has caused a weakening of tourism activities around the world. Bali, which is bustling with tourists, becomes quiet. Many tourist attractions were closed because of the virus outbreak and there were travel warnings in several countries around the world. This prolonged pandemic for about 2 years has certainly caused boredom for people to be able to travel again. The reopening of several tourist attractions has created a separate stimulus for tourists who want to take a vacation to enjoy the beauty of the island of Bali. Ubud tourist destinations are starting to have visitors, especially domestic and local tourists. Just to enjoy the panorama of Ubud, culinary and also stay at accommodation in Ubud. The purpose of this study was to determine the trust of tourists to return to Ubud tourist destinations. This study uses quantitative analysis with descriptive statistical methods. The number of samples used was 100 people, namely local and domestic tourists visiting Ubud. Samples were taken by accidental sampling. The results of the study show that most tourists perceive that the risks that arise in Ubud tourist destinations do not reduce their intention to visit again in the new normal era, and the higher level of tourist trust in a tourist destination, the higher the desire of tourists to visit Ubud tourist destinations.

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Published

2023-08-10

Issue

Vol. 7 No. 3 (2023)

Section

Articles

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