Preferences of Generation Z Tourists at Selfie-Worthy Tourist Attractions in Jakarta

Abstract

This research aims to understand how Generation Z engages in selfie activities at various tourist attractions in the city of Jakarta. The literature review method was employed by comparing various journals to identify key findings and applying them in the context of selfie-worthy tourist attractions in Jakarta. As a dynamic capital city, Jakarta captures the attention of Generation Z, who actively indulge in selfie activities at various locations and share them on social media. The research results indicate that selfie-worthy tourist attractions in Jakarta are influenced by Electronic Word of Mouth (E-WOM), which also contributes to the intention of returning visits. The utilization of natural potential, community participation, and the role of local government also have a significant impact on managing selfie destination spots. This study provides in-depth insights into the preferences of Generation Z tourists and integrates findings with the research on Bukit Mahoni, reinforcing the understanding of harnessing natural potential in tourism destination development. The main conclusion is that a solid understanding of Selfie Tourism trends and their application can help Jakarta build successful selfie destinations, attract Generation Z's attention, and enhance its competitiveness in the tourism industry.