What is Design Thinking? A Short Critique on Design Thinking
Abstract
In this article we examine the history of different new product development (NPD) processes and their application. As an example, “design thinking” is subjected to a closer examination. While “design thinking” has been made quite popular and commercialized during the last twenty years, there is little scientific examination on whether or not design thinking actually provides what it claims to do: put the user / client first.Terms and conditions of Creative Commons Attribution 4.0 International License apply to all published manuscripts. This Journal is licensed under a Creative Commons Attribution 4.0 International License. This licence allows authors to use all articles, data sets, graphics and appendices in data mining applications, search engines, web sites, blogs and other platforms by providing appropriate reference. The journal allows the author(s) to hold the copyright without restrictions and will retain publishing rights without restrictions.
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