Coffee Visitor Profiles in Slow Bar at Megapolitan Cities: Insights from Bangkok and Jakarta

Rahmat Indra Pratama Anom; Willy Arafah; Nurbaeti Nurbaeti; Rahmat Ingkadijaya

doi:10.59573/emsj.8(6).2024.10

Authors

Rahmat Indra Pratama Anom
Willy Arafah
Nurbaeti Nurbaeti
Rahmat Ingkadijaya

DOI:

https://doi.org/10.59573/emsj.8(6).2024.10

Keywords:

Slow Bars, Coffee Visitor’s Profiles, Megapolitan Cities, Quantitative Approach

Abstract

This study explores coffee visitor profiles in slow bar at Bangkok and Jakarta, two prominent megapolitan cities in Southeast Asia. A quantitative approach using structured surveys was conducted with 82 respondents in Bangkok and 80 respondents in Jakarta. Purposive sampling targeted visitors who had visited slow bars within the past three months. Data were analyzed using descriptive statistics, including frequency distributions and cross-tabulations, to identify consumer patterns and differences. The results indicate similarities in income levels and visitation frequency, with most visitors earning above the regional minimum wage and favoring weekly visits. A preference for local coffee origins was observed, with 53.6% of Bangkok respondents and 60% of Jakarta respondents favoring local beans. However, notable differences emerged in gender distribution (women dominate in Bangkok at 53.7%, while men dominate in Jakarta at 87.5%) and brewing method preferences (Bangkok favors Espresso Extraction at 51.22%, while Jakarta prefers Pour Over at 61.25%). This study provides critical insights into evolving coffee consumption trends in megapolitan cities, offering opportunities for targeted marketing strategies, local coffee promotion, and experience enhancement to further develop the slow bar industry.

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