Service Quality for Customers’ Satisfaction: A Literature Review

Авторы

  • Mustapha Edres Dimaro

DOI:

https://doi.org/10.59573/emsj.7(1).2023.24

Ключевые слова:

Service Quality, Customer Satisfaction, Service Delivery, Quality Management

Аннотация

Service quality is a very important component in any business-related activity. This is especially so, to marketer a customer’s evaluation of service quality and the resulting level of satisfaction are perceived to affect bottom line measures of business success (Lacobucci et al., 1994). Customer expectations are beliefs about a service that serve as standards against which service performance is judged (Zrithaml et al., 1993); which customer thinks a service provider should offer, rather than on what might be on offer (Parasuram et al., 1988).

Библиографические ссылки

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Опубликован

2023-05-08

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