Destination Awareness in Muslim Friendly Tourism: A Study of Indonesian Muslim Tourists in Singapore, Thailand, Japan and South Korea

Deivy Zulyanti Nasution; Willy Arafah; Sundring Pantja Djati; Rahmat Ingkadijaya

doi:10.59573/emsj.7(4).2023.36

Авторы

Deivy Zulyanti Nasution
Willy Arafah
Sundring Pantja Djati
Rahmat Ingkadijaya

DOI:

https://doi.org/10.59573/emsj.7(4).2023.36

Ключевые слова:

Destination Awareness, Muslim Friendly Tourism, Travel, Digital Information

Аннотация

Muslim-friendly tourism is gaining popularity, particularly in tourist destinations where Muslims are a minority. This study examines the impact of destination awareness on satisfaction levels of Indonesian Muslim tourists in Singapore, Thailand, Japan, and South Korea. It emphasizes the need for implementing tourism tactics that cater to Muslim needs, such as halal food options, suitable accommodations, and services. The study also highlights the importance of digital resources in fostering destination awareness among Muslim communities. This research uses quantitative methodologies, including surveys and data analysis, to investigate the correlation between destination awareness and tourist satisfaction. The results of the study indicate that social media has a notable impact on increasing knowledge about locations, which in turn affects the level of awareness among tourists in destinations that are accommodating to Muslim needs. This study enhances the comprehension of destination awareness within the domain of Muslim-friendly tourism and emphasizes the necessity for proficient digital marketing tactics to allure Muslim tourists.

Библиографические ссылки

Battour, M., & Ismail, M. N. (2016). Halal tourism: Concepts, practises, challenges and future. Tourism Management Perspectives, 19, 150-154. https://doi.org/10.1016/j.tmp.2015.12.008

Bianchi, C. & Pike, S. (2011). Antecedents of destination brand loyalty for a long haul market: Australia’s destination loyalty among Chilean travelers. Journal of Travel and Tourism Marketing, 28(7), 736-750. https://eprints.qut.edu.au/238358/

Boo, S., Busser, J., & Baluglo, S. (2009) A model of customer-based brand equity and its application to multiple destinations. Tourism Management, 30(2009), 219-231. https://doi.org/10.1016/j.tourman.2008.06.003

Cho, H., Byun, B., & Shin, S. (2014). An Examination of the Relationship between Rural Tourists’ Satisfaction, Revisitation and Information Preferences: A Korean Case Study. Sustainability, 6(9), 6293-6311. https://doi.org/10.3390/SU6096293

Cuesta-Vali?o P, Bolifa F, N??ez-Barriopedro E. Sustainable, Smart and Muslim-Friendly Tourist Destinations. Sustainability, 12(5), 1778. https://doi.org/10.3390/su12051778

Dedeo?lu, B., Niekerk, M., K???kergin, K., Martino, M., & Okumus, F. (2020). Effect of social media sharing on destination brand awareness and destination quality. Journal of Vacation Marketing, 26(1), 33-56. https://doi.org/10.1177/1356766719858644

Hanafiah, Ali., M.W.W., F.D. (2020). Pengaruh Electronic Word Of Mouth, Promosi dan Kualitas Pelayanan Terhadap Minat Berkunjung Generasi Z Pada Destinasi Wisata Halal Provinsi Jawa Barat. Jurnal Ilmiah Manajemen Bisnis, 6(3), 347–364. http://dx.doi.org/10.22441/jimb.v6i3.10095

Han, H., Al-Ansi, A., Olya, H.G.T., & Kim, W. (2019). Exploring halal-friendly destination attributes in South Korea: Perceptions and behaviors of Muslim travelers toward a non-Muslim destination. Tour. Manag., 71, 151–164. https://doi.org/10.1016/j.tourman.2018.10.010

Etuk, J. S. (2021). Destination awareness strategies and holiday destination choice in South-South, Nigeria. European Scholar Journal, 2(2), 107-116?. https://scholarzest.com/index.php/esj/article/view/925

Henderson, J. C. (2007). Uniquely Singapore? A case study in destination branding. Journal of Vacation Marketing, 13(3), 261-274. https://doi.org/10.1177/1356766707077695

Fajriyati, I., Afiff, A. Z., Gayatri, G., & Hati, S. R. H. (2022). Attributes Influencing Overall Tourist Satisfaction and Its Consequences for Muslim-Majority Destination. SAGE Open, 12(1), 21582440211068462. https://doi.org/10.1177/21582440211068462

Kasim, A. & Alfandi, A. (2014). Managing destination image for potential gulf countries tourists via communication effects assessment: The case of malaysia. International Journal of Business and Society, 15(3), 503–518. https://www.researchgate.net/publication/320923385

Lai, W. H., & Vinh, N. Q. (2013). Online promotion and its influence on destination awareness and loyalty in the tourism industry. Advances in Management and Applied Economics, 3(3), 15-30. https://ideas.repec.org/a/spt/admaec/v3y2013i3f3_3_2.html

Rashid, N. R. N. A., Akbar, Y. A. A., Laidin, J., & Muhamad, W. S. A. W. (2019). Factors influencing Muslim tourists satisfaction travelling to non-Muslim countries. In F. Hassan, I. Osman, E. Kassim, B. Haris, & R. Hassan (Eds.), Contemporary management and science issues in the Halal Industry: Proceedings of the International Malaysia Halal Conference (IMHALAL) (pp. 139-150). Springer Singapore. https://doi.org/10.1007/978-981-13-2677-6_12

Oshnik, K. (2009). Marketing Strategy (2nd ed.). Chicago: Houghton-Miffing. https://www.visitsingapore.com/content/dam/desktop/global/about-singapore/traveller-information/guides/muslim-visitor-guide-singapore.pdf